Weird X3 ads

Just_me · 10-24-2006, 02:59 AM

- ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

Yannis · 10-24-2006, 03:05 AM

Very weird.

EnI · 10-24-2006, 05:19 AM

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

Mr. M · 10-24-2006, 06:42 AM

Quote:

Originally Posted by EniLab

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

The problem is, these messages do not come across at all when one looks at these ads. Heck, I don't think even 'rich young dynamic drivers' would get them...

siko · 10-24-2006, 08:25 AM

Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

rightnow · 10-24-2006, 08:45 AM

Quote:

Originally Posted by EniLab

What is weird here?

BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc).

So some ads target such population - with a bit unconvetional ads. Like these ones.

1st one: finally some bendy roads where my X3 feels like best

2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence

3rd one: off-road. go for it, since your X3 has xDrive AWD

You make everything so clear!

The Artist · 10-24-2006, 10:27 AM

wierd car..wierd ads..
BMW marketing departments know their thang

EnI · 10-24-2006, 10:35 AM

Quote:

Originally Posted by siko

Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

In normal situation that traffic sign is positioned on the other side of the pole - directing you to U-turn around the concrete island.

In this situation the ad says "You can U-turn even over the concrete island and its high edge - since your X3 has high ground clearence & xDrive."

Get it now?

Bruce · 10-24-2006, 10:37 AM

Wow those are weird... and i'm too stupid to "get" them.

Alx · 10-24-2006, 10:45 AM

ENI. Your explanation makes it more clear, but at first look its almost like an inside joke, that unless your apart of, its not obvious.

10-24-2006, 02:59 AM	#1
Just_me Executive Join Date: Sep 2005 Location: Sweden Posts: 15,487 Thanks: 1,062 Thanked 3,722 Times in 1,583 Posts	Weird X3 ads - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER

10-24-2006, 05:19 AM	#3
EnI Aficionado Join Date: Sep 2005 Posts: 4,905 Thanks: 124 Thanked 1,737 Times in 840 Posts	Re: Weird X3 ads What is weird here? BMW said many times before X3 is meant also for rich young dynamic drivers who need a spacious car for their outdoor activities (eg. surffing, cycling, boarding, etc). So some ads target such population - with a bit unconvetional ads. Like these ones. 1st one: finally some bendy roads where my X3 feels like best 2nd one: you can drive over raised surfaces with no problem due your X3 has higher ground clearence 3rd one: off-road. go for it, since your X3 has xDrive AWD

10-24-2006, 08:25 AM	#5
siko Super Moderator Join Date: Nov 2005 Location: Montreal, Canada Posts: 4,577 Thanks: 1,655 Thanked 1,573 Times in 736 Posts	Re: Weird X3 ads Maybe because it's 8:30 am for me and I haven't had my coffee yet... but even with Eni's explanation, I fail to get #2!

10-24-2006, 10:27 AM	#7
The Artist Expert Join Date: Sep 2005 Location: Sweden Gothenburg Posts: 13,186 Thanks: 257 Thanked 1,235 Times in 678 Posts	Re: Weird X3 ads wierd car..wierd ads.. BMW marketing departments know their thang

10-24-2006, 10:37 AM	#9
Bruce Super Moderator Join Date: Sep 2006 Location: Vancouver, BC Posts: 10,183 Thanks: 5,331 Thanked 3,852 Times in 2,260 Posts	Re: Weird X3 ads Wow those are weird... and i'm too stupid to "get" them.

10-24-2006, 03:05 AM	#2
Yannis Trendsetter Moderator Emeritus Join Date: Sep 2005 Location: Greece Posts: 8,281 Thanks: 1,886 Thanked 1,800 Times in 1,025 Posts	Re: Weird X3 ads Very weird.

10-24-2006, 10:45 AM	#10
Alx Connoisseur Moderator Emeritus Join Date: Sep 2005 Location: --Poconos, PA.-- 2005 Aston Martin DB9 Posts: 6,012 Thanks: 1,243 Thanked 662 Times in 316 Posts	Re: Weird X3 ads ENI. Your explanation makes it more clear, but at first look its almost like an inside joke, that unless your apart of, its not obvious.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Innovative Audi DRC and DSG ads.	Yannis	The Audi Lounge	6	10-22-2006 05:43 PM
UK launch of new Audi TT.	Yannis	TT	13	05-13-2006 04:52 AM
[scans]Sportauto supertest: Pagani Zonda F	Just_me	European Cars	42	04-18-2006 01:13 PM
Something weird about this auction	Michael	The Pit - General Discussion	8	03-01-2006 03:53 PM
The CLS: Sexy, but a little weird	Yaz	CLS-Class	2	09-29-2005 12:59 PM