Subaru to sell first non-AWD model!

Tycoon · 10-14-2007, 05:16 PM

Subaru has long held a dear place in the hearts of rally fans and people that live in icy, wet, or unpaved regions. But it has always been something of a niche maker, never reaching mass-market audiences with its AWD-only lineup. Now, Fuji Heavy Industry’s automotive arm is looking to catch the eye of the average buyer with its new front-wheel-drive Justy replacement.

Aimed squarely at the hyper-competitive subcompact market, the new Justy is looking to compete not just on performance and features but also cost - and so the AWD had to go, reports Automotive News Europe. Built on a platform shared with the Daihatsu Sirion, which will feature AWD as an option, the new Subaru will be offered in Europe as a front-drive only model. Although the move is a first for Subaru, the subcompact category is already dominated by front-drive cars, so it’s a safe bet.

There may be one cause for concern, however - as the new Mitsubishi Evo picks up steam on its solid platform and racy good looks, the Impreza is languishing. Could this front-drive econobox be just another indication that Subaru is moving away from what made it great in the eyes of so many of its fans? The move certainly has the feel of Subaru shareholder Toyota’s rather boring touch, and not that of the raucous, rowdy, rally car company we love so much.

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EnI · 10-14-2007, 05:25 PM

What are they talking about?

Several Subaru models have been offered with FWD as well (Justy, Imprezza, Legacy , ...).

How I hate such "journalists" who have no even basic automotive industry knowledge.

10-14-2007, 05:16 PM	#1
Tycoon Expert Moderator Emeritus Join Date: Sep 2005 Posts: 12,811 Thanks: 3,263 Thanked 3,647 Times in 1,986 Posts	Subaru to sell first non-AWD model! Subaru has long held a dear place in the hearts of rally fans and people that live in icy, wet, or unpaved regions. But it has always been something of a niche maker, never reaching mass-market audiences with its AWD-only lineup. Now, Fuji Heavy Industry’s automotive arm is looking to catch the eye of the average buyer with its new front-wheel-drive Justy replacement. Aimed squarely at the hyper-competitive subcompact market, the new Justy is looking to compete not just on performance and features but also cost - and so the AWD had to go, reports Automotive News Europe. Built on a platform shared with the Daihatsu Sirion, which will feature AWD as an option, the new Subaru will be offered in Europe as a front-drive only model. Although the move is a first for Subaru, the subcompact category is already dominated by front-drive cars, so it’s a safe bet. There may be one cause for concern, however - as the new Mitsubishi Evo picks up steam on its solid platform and racy good looks, the Impreza is languishing. Could this front-drive econobox be just another indication that Subaru is moving away from what made it great in the eyes of so many of its fans? The move certainly has the feel of Subaru shareholder Toyota’s rather boring touch, and not that of the raucous, rowdy, rally car company we love so much. Source: - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER Last edited by EnI; 10-14-2007 at 06:58 PM.. Reason: removing the icon ;-)

10-14-2007, 05:25 PM	#2
EnI Aficionado Join Date: Sep 2005 Posts: 4,905 Thanks: 124 Thanked 1,737 Times in 840 Posts	Re: Subaru to sell first non-AWD model! What are they talking about? Several Subaru models have been offered with FWD as well (Justy, Imprezza, Legacy , ...). How I hate such "journalists" who have no even basic automotive industry knowledge.

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