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04-17-2007, 06:34 AM
| #1 |
| Advocate   Join Date: Dec 2006 Location: Swaziland / South Africa
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 |  Toyota Tundra 5.7 and CrewMax sales stronger than expected Toyota on a F.....g Roll!!!!!!  Toyota is finding that sales of 5.7L models are very strong. In fact much stronger than originally anticipated. The 5.7 is accounting for 70% – 80% of Tundra sales, whereas they were originally expecting more like 50% – 60% to be the case. Also, the just released CrewMax is getting a lot of interest (and sales). Even so, Toyota is still having trouble moving entry-level models, as they are just too expensive when compared to equivalent domestic brand models. That being the case, Toyota is busy adjusting the production mix to match demand. Tundra's lessons learned: Here are some things Toyota has learned since launching its full-sized pickup: • CrewMax more popular than expected • Standard cab models aren't moving. • Sales of the 5.7-liter V-8 are stronger than predicted. • Transaction prices vary by region. • Truck shoppers are Internet-savvy |
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