IS-F To The Champion!

RICHBOY · 08-22-2007, 11:14 PM

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To tie into its sponsorship of the U.S. Open, Lexus is going to host a "Virtual Tennis Open" using the Nintendo Wii. The tourney will be for charity, but the top prize of a one-year lease on a Lexus IS-F is for the winner to keep and use as he or she pleases. Hosted by tennis champ Andy Roddick, the tourney will take place at New York's Rockefeller Center next month, while money gathered from entrant fees in the three-day tournament will benefit the Andy Roddick Foundation for neglected, abused and sick children. The IS-F, which we just saw in action up in Monterey, will also be one of the prizes awarded to the men's champion in the real U.S. Open next month.

[Source: Brandweek]

Bruce · 08-22-2007, 11:25 PM

And the publicity starts... Interesting approach as well.

martinbo · 08-23-2007, 04:01 AM

That Andy Roddick - he's a top lad. Big ups to him and the work he does for charity, his attitude and level of play that he brings to the game. If only he'd be just a tad more consistent, a smidge less rushed - he'd win a few more Grand Slams for sure.

Federer, Roddick, Rafa, Djokovic, Blake, Gasquet and so many more... has the Men's circuit ever seen a better line up? Not for a long time now.

Tycoon · 08-23-2007, 04:06 AM

Yep, kudos! Very nice of him...

Martin, there's one guy missing and it's our legendary, Goran Ivanisevic...

monster · 08-23-2007, 05:15 AM

I can see already, you guys are more interested in talking about tennis than the Lexus, and I understand. Ever since the Wii was released, I knew there will be a "Virtual Tennis Open" at some point in the future, should be fun because Wii tennis is so much easier than real tennis.

Oh yeah and about the car, I don't mind if i have it for a year.

cawimmer430 · 08-23-2007, 09:35 AM

Wait...do they have market research which indicated that the public is disgusted with the way this thing looks and refuses to place orders for it?

Sounds to me like they're desperate to get rid of them and this is just an excuse to "sell" a single IS-F!

Just kidding!

Kowalski · 08-23-2007, 09:50 AM

Ah yes. The Wii...

Quote:

08-22-2007, 11:14 PM	#1
RICHBOY Banned Join Date: Jan 2007 Location: United States Posts: 2,294 Thanks: 794 Thanked 555 Times in 346 Posts	IS-F To The Champion! - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER - ONLY REGISTERED AND ACTIVATED USERS CAN SEE ALL LINKS - CLICK HERE TO REGISTER To tie into its sponsorship of the U.S. Open, Lexus is going to host a "Virtual Tennis Open" using the Nintendo Wii. The tourney will be for charity, but the top prize of a one-year lease on a Lexus IS-F is for the winner to keep and use as he or she pleases. Hosted by tennis champ Andy Roddick, the tourney will take place at New York's Rockefeller Center next month, while money gathered from entrant fees in the three-day tournament will benefit the Andy Roddick Foundation for neglected, abused and sick children. The IS-F, which we just saw in action up in Monterey, will also be one of the prizes awarded to the men's champion in the real U.S. Open next month. [Source: Brandweek]

08-22-2007, 11:25 PM	#2
Bruce Super Moderator Join Date: Sep 2006 Location: Vancouver, BC Posts: 10,183 Thanks: 5,331 Thanked 3,852 Times in 2,260 Posts	Re: IS-F To The Champion! And the publicity starts... Interesting approach as well.

08-23-2007, 04:01 AM	#3
martinbo Fanatic Moderator Emeritus Join Date: Sep 2005 Location: Johannesburg Posts: 1,701 Thanks: 324 Thanked 531 Times in 269 Posts	Re: IS-F To The Champion! That Andy Roddick - he's a top lad. Big ups to him and the work he does for charity, his attitude and level of play that he brings to the game. If only he'd be just a tad more consistent, a smidge less rushed - he'd win a few more Grand Slams for sure. Federer, Roddick, Rafa, Djokovic, Blake, Gasquet and so many more... has the Men's circuit ever seen a better line up? Not for a long time now.

08-23-2007, 04:06 AM	#4
Tycoon Expert Moderator Emeritus Join Date: Sep 2005 Posts: 12,811 Thanks: 3,263 Thanked 3,647 Times in 1,986 Posts	Re: IS-F To The Champion! Yep, kudos! Very nice of him... Martin, there's one guy missing and it's our legendary, Goran Ivanisevic...

08-23-2007, 05:15 AM	#5
monster Fanatic Join Date: Oct 2005 Location: Sydney Posts: 2,084 Thanks: 808 Thanked 928 Times in 486 Posts	Re: IS-F To The Champion! I can see already, you guys are more interested in talking about tennis than the Lexus, and I understand. Ever since the Wii was released, I knew there will be a "Virtual Tennis Open" at some point in the future, should be fun because Wii tennis is so much easier than real tennis. Oh yeah and about the car, I don't mind if i have it for a year.

08-23-2007, 09:35 AM	#6
cawimmer430 Trendsetter Moderator Emeritus Join Date: Oct 2005 Location: Mühldorf am Inn, Germany Posts: 8,028 Thanks: 3,975 Thanked 3,189 Times in 1,366 Posts	Re: IS-F To The Champion! Wait...do they have market research which indicated that the public is disgusted with the way this thing looks and refuses to place orders for it? Sounds to me like they're desperate to get rid of them and this is just an excuse to "sell" a single IS-F! Just kidding!

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