The Artist

^whats so funny about that..dont all car brands test cars in all various conditions?

Beemer B773ER

What a relief, thank goodness for that! One of my key criticisms of BMW with the launch of the E65 7er was their lack of marketing effort focusing on the company's change of direction in terms of styling. The car was big, bold and brash, and BMW just let everyone create their own perceptions of the car and the company's overall direction rather than inform and enlight everyone about the huge step they had just taken (and more imporantly WHY), and ofcourse explain the design language a bit more. I know on the BMWUSA website there's a section where BMW designers explain each design element (I remember I saw one with Chris Bangle and Adrian van H-something) I wish BMW had done this with their marketing... and I really hope they give added focus in explaining things now.... coz I get the feeling the world will be expecting another dramatic shift in design, but Bangle has made it clear that second generation Bangle cars will be more an evolution rather than a revolution.

Either way, great to see BMW planning to fully utlise one of their biggest assets - their marketing prowess!

msleiman

7 series and x6 testing in HOT UAE.

Beemer B773ER

Thanks for the link msleiman!

Having seen the X6 Concept at the Sydney Motorshow, and now seeing the F01 7er beside an X6, it's clear as day that the new 7er will be a lot lower-slung than the E65.

I'm constantly seeing a black strip in the rearlights of the 7er. Reminds me of the S-class.. is that part of the rearlight design or some thin tape?

Bruce

Bartek Sikorski

vedjo01

New 7 series can fly..
Thats what I call a progress !!

RikfromBelgium

now that's what I call hammering it arround the ring I see at least on the engine department we can be assured

ree

Wow!! This car will look great... And the photo is absolutely awesome...flying 7-series - and I thought there is only the "Flying-B"...

S'Pimp

maybe a new niche
SAP = Sport Activity Plane