Merc1

I think the following quote from the eMercedes-Benz sums this up nicely:

First, if you're the type that likes to be flashy, the type that likes to roll on 22" (or 26") chrome dubs, you're not going to buy a GL. That's Escalade territory. And judging by the number of people I see driving Escalades that have opted for the factory chrome 22" wheels, the majority of Escalade owners enjoy being seen. Chalk one up for the Escalade.

Secondly, consumer image. Sure the Cadillac and GL are in the same class, competing for the same market, and sharing the same price range, but will consumers perceive the two in the same way? I don't think so. When thinking of the Cadillac and Mercedes brand names, Cadillac is perceived as more attainable. Many consumers will opt for an Escalade, not knowing or not believing they could have a Mercedes at the same price point. Sure you'll see television ads, and read about it in magazines, but bringing Mercedes to Cadillac's level in the mind of consumers will be an exceptionally difficult feat. And ultimately, is bringing a Mercedes to the level of a Cadillac really a good thing? I have a feeling that most Mercedes owners, including me, would say no.

They don't appeal to the same people in most cases. The GL will likely be competeing more with the Range Rover than the Slade, but the GL's interior doesn't hold a candle to the Range Rover's.

M