Maybe... but if it's true, then BMW are a master at it. First the E90 sedan and that whole fiasco that increased GCF flow by 1000%.
Then there's the new E92. That's got a lot of things flowing.
I don't think that's a bad of a thing actually. It does create a lot of interest, especially from car enthusiast and steals away a lot of attention from other car manufacturers. It's so funny how the E90 brochure leaked just as the FL A4 came out.