Japanese Car Zone - View Single Post - Prestige Brands, from a U.S. Point of View

Merc1 · 04-06-2007, 07:26 AM

NEW YORK, NY -- (MARKET WIRE) -- 04/05/07 -- For the second straight year, Porsche earned the top score as the most prestigious luxury automobile brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute. Mercedes and Lexus tied for second place; BMW was rated third.

What wealthy consumers familiar with the brand had to say about Porsche:

-- "Fantasy, power, style and excitement."
-- "Well built, good reputation, good styling, and good performance,
holds value, sporty, powerful, recaptures youth."
-- "It has always been a high-end car with design and elegance, and
represents an accomplished person."
-- "It's a brand that I trust and respect. I own one and am proud of it."

"We enhanced our impartial surveys by asking for candid consumer comments as to why they would, or, would not, recommend luxury auto brands to people they care about most," said Milton Pedraza, CEO of the Luxury Institute. "Wealthy consumers tell us that Porsche stays true to its core values and to their enthusiasts. While consumers have had to endure bouts of schizophrenia and identity crises from some of their beloved luxury auto brands, Porsche remains, according to wealthy consumers familiar with the brand, an automobile that never loses its way on the luxury highway, even at high speeds."

Luxury Institute Survey: Wealthy Consumers Rate Porsche, Mercedes and Lexus Most Prestigious Luxury Auto Brands of 2007 @ SYS-CON Media

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04-06-2007, 07:26 AM	#1
Merc1 Contributor Join Date: Sep 2005 Location: Aurora IL USA Posts: 7,272 Thanks: 1,561 Thanked 2,270 Times in 1,044 Posts	Prestige Brands, from a U.S. Point of View NEW YORK, NY -- (MARKET WIRE) -- 04/05/07 -- For the second straight year, Porsche earned the top score as the most prestigious luxury automobile brand in the 2007 Luxury Brand Status Index (LBSI) survey from the independent New York-based Luxury Institute. Mercedes and Lexus tied for second place; BMW was rated third. What wealthy consumers familiar with the brand had to say about Porsche: -- "Fantasy, power, style and excitement." -- "Well built, good reputation, good styling, and good performance, holds value, sporty, powerful, recaptures youth." -- "It has always been a high-end car with design and elegance, and represents an accomplished person." -- "It's a brand that I trust and respect. I own one and am proud of it." "We enhanced our impartial surveys by asking for candid consumer comments as to why they would, or, would not, recommend luxury auto brands to people they care about most," said Milton Pedraza, CEO of the Luxury Institute. "Wealthy consumers tell us that Porsche stays true to its core values and to their enthusiasts. While consumers have had to endure bouts of schizophrenia and identity crises from some of their beloved luxury auto brands, Porsche remains, according to wealthy consumers familiar with the brand, an automobile that never loses its way on the luxury highway, even at high speeds." Luxury Institute Survey: Wealthy Consumers Rate Porsche, Mercedes and Lexus Most Prestigious Luxury Auto Brands of 2007 @ SYS-CON Media M