03-05-2007, 04:27 PM
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#13 |
| Devotee
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| Re: New chassis & drive systems by BMW (DPC + SCI + xDrive = Dynamic xDrive!) Quote:
Originally Posted by EnI Meaning: customers want cars with superb traction, active safety, driving dynamics, comfortable ride, luxury features, hi-tech, etc.
The differences are & will be in details: BMW will still have the edge over Audi & MB in driving dynamics, MB over BMW & Audi in Comfort, Audi over BMW & MB in all-roundness. But these differences will be really minor.
So the real differentiation will based on design & built quality / reliability. And ... on the brand image. | That's very true. Pretty soon we're going to be driving BAM! Bmw Audi Mercedes = BAM! |
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