BMW expects the 1-series to lure enthusiasts back into the fold

BMW_Dude · 06-04-2007, 12:45 PM

There has been considerable debate among enthusiasts as to whether or not BMW is living up to its "Ultimate Driving Machine" slogan. A lot has changed since the 2002 was introduced in the late 60s, but BMW is looking to stoke the flames of physics enthusiasts, beginning with the importation of the 1-series to the U.S.

A recent article in Automotive News contends that BMW is well aware of its waning performance image, especially in the realm of compact vehicles. The 3-series can hardly be considered an entry-level ride anymore, and the upcoming 1-series may be able to fill the niche that its big brother has abandoned.

Rich Brekus, the G.M. of product planning and strategy for BMW's N.A. operations, is quoted as saying that the 1-series, "is the purest BMW we have." He goes on to point out that BMW's driving dynamics are what won people over in the past, and it would be a shame to let the next generation down.

The 1-series will supposedly go on sale in the States next year, with both a two-door and a convertible being offered. We're getting anxious and it sounds like we have good reason.

[Source: Automotive News – Sub. Req.]

Just_me · 06-04-2007, 12:59 PM

as saying that the 1-series, "is the purest BMW we have." - excellent

PC Valkyrie · 06-04-2007, 02:35 PM

Can't wait to see whether there will be a "M" version of the 1 series. Or maybe a 135i.........Now, that would be nice for a reasonable price.

Auto · 06-04-2007, 04:40 PM

Quote:

Originally Posted by Just_me

as saying that the 1-series, "is the purest BMW we have." - excellent

I like that!

vroom_vroom · 06-04-2007, 06:00 PM

Nice car but...what would be even nicer is a sport version of it...

Just_me · 06-05-2007, 01:38 AM

Quote:

Originally Posted by vroom_vroom

Nice car but...what would be even nicer is a sport version of it...

there is a M-package which include sportchairs and sportsuspension. Sport isnt just about horsepowers.

dr Dunkel · 06-05-2007, 04:17 PM

I really like the sound of that. Auto, when are you taking delivery of yours?

Auto · 06-05-2007, 04:30 PM

Quote:

Originally Posted by dr Dunkel

I really like the sound of that. Auto, when are you taking delivery of yours?

Production in August, in about one month I should be able to get a correct date for delivery.

Nikos120i · 06-05-2007, 04:38 PM

Quote:

Originally Posted by Auto

Production in August, in about one month I should be able to get a correct date for delivery.

Mine is July production. I should know in a few days the exact production date.

I found out something really interesting from my dealer...all BMW cars before they start their production process they have a small transmitter that has all the standard and extra equipment stored. When the car approaches the robot...it transmits the correct information so the correct components can be installed on the car with no mistakes.

Pretty cool...right?

daani · 06-05-2007, 06:20 PM

nice to know

06-04-2007, 12:45 PM	#1
BMW_Dude Aficionado Join Date: Sep 2005 Location: England Posts: 4,472 Thanks: 368 Thanked 495 Times in 283 Posts	BMW expects the 1-series to lure enthusiasts back into the fold There has been considerable debate among enthusiasts as to whether or not BMW is living up to its "Ultimate Driving Machine" slogan. A lot has changed since the 2002 was introduced in the late 60s, but BMW is looking to stoke the flames of physics enthusiasts, beginning with the importation of the 1-series to the U.S. A recent article in Automotive News contends that BMW is well aware of its waning performance image, especially in the realm of compact vehicles. The 3-series can hardly be considered an entry-level ride anymore, and the upcoming 1-series may be able to fill the niche that its big brother has abandoned. Rich Brekus, the G.M. of product planning and strategy for BMW's N.A. operations, is quoted as saying that the 1-series, "is the purest BMW we have." He goes on to point out that BMW's driving dynamics are what won people over in the past, and it would be a shame to let the next generation down. The 1-series will supposedly go on sale in the States next year, with both a two-door and a convertible being offered. We're getting anxious and it sounds like we have good reason. [Source: Automotive News – Sub. Req.]

06-04-2007, 12:59 PM	#2
Just_me Executive Join Date: Sep 2005 Location: Sweden Posts: 15,487 Thanks: 1,062 Thanked 3,722 Times in 1,583 Posts	Re: BMW expects the 1-series to lure enthusiasts back into the fold as saying that the 1-series, "is the purest BMW we have." - excellent

06-04-2007, 02:35 PM	#3
PC Valkyrie Advocate Join Date: May 2006 Location: Canada Posts: 648 Thanks: 0 Thanked 335 Times in 133 Posts	Re: BMW expects the 1-series to lure enthusiasts back into the fold Can't wait to see whether there will be a "M" version of the 1 series. Or maybe a 135i.........Now, that would be nice for a reasonable price.

06-04-2007, 06:00 PM	#5
vroom_vroom Enthusiast Join Date: Jun 2007 Location: Chorley, England Posts: 309 Thanks: 102 Thanked 29 Times in 27 Posts	Re: BMW expects the 1-series to lure enthusiasts back into the fold Nice car but...what would be even nicer is a sport version of it...

06-05-2007, 04:17 PM	#7
dr Dunkel Enthusiast Join Date: Apr 2006 Location: Sweden Posts: 493 Thanks: 227 Thanked 74 Times in 58 Posts	Re: BMW expects the 1-series to lure enthusiasts back into the fold I really like the sound of that. Auto, when are you taking delivery of yours?

06-05-2007, 06:20 PM	#10
daani Enthusiast Join Date: Dec 2005 Posts: 136 Thanks: 207 Thanked 126 Times in 33 Posts	Re: BMW expects the 1-series to lure enthusiasts back into the fold nice to know

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